Showing posts with label What Is Target CPA and How Does It Work?. Show all posts
Showing posts with label What Is Target CPA and How Does It Work?. Show all posts

Friday, June 15, 2018

What Is Target CPA and How Does It Work?

Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will make optimizations to get as many conversions that have a CPA of $100 or less.…

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