Friday, September 7, 2018

How Brands Integrate Content on their eCommerce Category Pages

One of the most frustrating parts of optimizing eCommerce category pages—both product listing pages (PLPs) and intermediary category pages—is that there is no one-size-fits-all solution for how to add content to category pages.

If you add too much content that isn’t necessary on the page it could disrupt the user experience.…

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