We all have experience in our industries, but that can sometimes give us blinders into thinking we know everything about our audience. It’s important to get the audience’s perspective and see what they’re really looking for and need.
Sometimes, we can also have the tendency of cycling one anecdote or another any time a subject comes up, but it’s good to get new perspectives to refresh what we know about people and expand our understanding of them, their journey, and their needs.…
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