Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why:
- Despite the rise of mobile device usage, desktop still accounts for 43% of all online sessions
- As of May 2017, an estimated 59% of all desktop users use Google Chrome
If we look at digital analysts specifically:
- Surveys have confirmed what most people believe: Google Chrome users tend to be younger, and digital analytics jobs tend to skew towards a younger age group as well
- Digital analysts typically use multiple browsers for testing purposes, so Google Chrome is probably at least one of the browsers that they use
So, you are asking: We get it, Google Chrome is used a lot, and likely at a higher percentage by digital analysts, but why does this matter?…
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