Tuesday, September 5, 2017

How PPC Landing Pages Could Be Hurting Your Campaign

If you work in Paid Search, it’s safe to assume that you’ve heard about the importance of creating PPC landing pages for your campaigns.

Some of the top reasons might include:

  • Relevancy
    • Landing page content and ad copy should be relevant to each other to positively impact Quality Score.
… http://ift.tt/2eZM3Ra

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