Friday, August 25, 2017

Lowering Your Brand Bids Can Help Increase Conversion Volume

When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign?

The answer is yes, businesses most definitely should run a brand campaign. Here’s why.

Right now, as we speak, competitors are most likely bidding on your organization’s brand terms.…

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