What Launching a Facebook Live Show Taught Me About Media

I recently rolled out a Facebook Live news show that I create using a great Facebook Live for Mac software called Ecamm Live. I did the project because I wanted to get the word out about that software for the guys who create it, but something has really clicked with me. I’m really loving the process of creating the show.

What’s really cool, though, is that it’s opening up new lines of communication and reconnecting people with my business and also bringing more people back in touch with me. I wanted to give you all the lessons I’ve gathered (so far) about creating my Facebook Live news show and maybe even encourage you to create your own show, too!

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CBM083117

Here are the notes from the Chris Brogan Media broadcast for 08/31/17. (You can watch this on my Facebook account).

This live video was all shot using Ecamm Live (client), the best way to do Facebook Live for Mac.

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Search Engine optimization

calgary seo, seo calagry, calgary Internet marketing, internet Marketing Calgary , SEO , Search engine optimization, digital marketing, Online Marketing,SEO ,Search engine optimization, internet marketing, web marketing, digital marketing , seo services, seo company,seo companies , Search engine optimizationservices, Search engine optimization company, digital marketing services, seo expert, seo specialist , seo consultant, ave you

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Introducing My Yoast: our brand new customer portal

Today we’re launching My Yoast, a new customer environment where you can view and manage the purchases you’ve done at yoast.com. These last few months, our development team worked very hard to create this easy-to-use user portal. Read here how My Yoast will make your life as a Yoast customer easier.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Buy Yoast SEO Premium plugin Info What is My Yoast?

My Yoast is an easy-to-use interface to view and manage your Yoast purchases. At a glance, you can see your order history; which products you’ve bought and what the status of that product is. In addition, you can manage your plugin subscriptions and download your eBooks now. In the future, we’ll gradually expand the functionalities of My Yoast so that it will be the go-to place where you can access all your Yoast products, including SEO courses.

Since we now have a fully functioning WooCommerce store with multi-currency support, at some time, we will be accepting more of the world’s most important currencies. For now, we’re only accepting Euro’s and Dollars.

Watch this video and see how it works! If you have any more questions about My Yoast, please see our knowledge base.

Plugin overview

Forget about copy pasting your plugin license key or going through your email archive to retrieve it. From now on, you can activate your Yoast plugins directly on my.yoast.com, so you won’t need a license key anymore. If you log in to My Yoast you can:

• access your downloads;
• manage your subscriptions (previously known as licenses);
• find your order history.

On top of that, you can indicate which plugins run on which of your websites. Just enter the URL of your website and set a plugin to active if you have it running on that site. This way, you’ll enable updates for the Yoast plugins on your site, and, in case you own multiple site subscriptions of one plugin, you’ll always know how many subscriptions you have left for other sites.

No more renewals

Did you ever forget to renew your license? That won’t happen anymore. We’ve transformed licenses into subscriptions, which means that, from now on, you’ll get a subscription to a plugin. This entails that you won’t have to go through the entire payment process again once you’ve bought a plugin.

Existing licenses have been converted to subscriptions which will remain valid until the original license expires. We’ll ask you to setup a new subscription for those before they expire.

Sounds great! So how do I get in? New customers

From now on, if you purchase on yoast.com, you’ll receive an account on My Yoast where you can access your downloads and manage your subscriptions. You’ll need this account to receive updates for your Yoast plugins.

Existing customers

In case you’re a Yoast customer, you’ll receive an email to access your My Yoast account in the upcoming week. When you first log in to My Yoast, a screencast will guide you through this new environment, to make sure you’ll understand how everything works.

Can’t wait until next week to get access? Go to my.yoast.com and get access to your account now. You can do so by filling out the email address you’ve used when you’ve purchased a product and by clicking ‘reset my password’. After verification of your email address and resetting your password, you’ll be able to access your account.

Go to My Yoast »

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CBM083017

Here are the notes from the Chris Brogan Media broadcast for 08/30/2017. (You can watch this on my Facebook account).

This live video was all shot using Ecamm Live (client), the best way to do Facebook Live for Mac.

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What We Learned From Losing Clients

At Seer, we’re the first to admit that we aren’t perfect.

While we strive to be better partners to our clients every day, we know that no matter how good we get at retention, losing clients is just the nature of being in the business.…

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Google Search Console Tutorial Part III: Google Index

The tools that we use for our content writing and publishing, link building, or any other part of our SEO campaign, can only be as good as our understanding of them. If we do not understand the totality of the tools, then we are just using them at the most basic level.

Google’s enforcement of the move to HTTPS necessitates us to know tools that can help us with the adjustment. That is why I have started an article series that details on how to use the main features of Google Search Console – in my opinion, one of the best tools available to SEOs. This is the third part of the series, which means the first part about Search Appearance and the second article about Search Traffic has already been published. Let’s get started.

Google Index

The Google Index section of Google Search Console can help SEOs in a variety of ways. It can help you in your search for index bloat instances, finding out if CSS is blocked, or the simple removing of URLs, the Google Index section is definitely a gold mine.

When you’re struggling with penalties because of the Panda update such as having too thin of a content, or low organic traffic, Google Index provides the necessary data that tells you on your content’s performance in the SERPs (Search Engine Results Pages).

Index Status

Basically, the Index Status sub-section show you, the user, a report on your website’s URLs that Google has already indexed over a specific amount of time, usually the past year.

The best use of the Index Status feature is to find out whether your website experiences an instance of index bloat. You can find out by comparing the data that you receive from the Index Status of Google Search Console to the data from Google Analytics.

What you’ll do when comparing them is to look at the number of pages in the Index Status data that you have, and match it with the number of landing pages that receive organic traffic highlighted in the data from Google Analytics. If ever they do not match, then it probably means that only a small number of your indexed pages are receiving organic traffic.

To identify index bloat, here’s what you should do:

• Go to Index Status → Google Index
• Head to Google and perform a site:[website URL] search
• Inspect each page that are shown in the search results to detect a pattern in the page’s parameters
• If by chance, you find out that their indexed pages that should not be indexed, just add the noindex tag to the pages
• And disallow them in the robots.txt.

Blocked Resources

The Blocked Resources section lets you know which is blocked by your site’s robots.txt directives. Two of the most common items that get blocked unexpectedly is your site’s Javascript and CSS. If for example, you find out that your AJAX is blocked, then that means that Googlebot cannot render the pages using Javascript, and will definitely affect your rankings.

Unblocking URLs is a simple act, and here’s how to do it:

• Remove the URLs from your robots.txt’s disallow section
• Use Google Search Console’s robots.txt tester tool to see if your updated robots.txt file works
• Inspect your pages to make sure that there are no instances of noindex or nofollow tags
• Input the URLs into Fetch As Google tool to see if they are being properly rendered

Remove URLs

Using the Remove URLs feature of Google Search Console can be complicated, but can be immensely useful for SEOs. Additionally, it is common for SEOs to experience a website they are handling possess thin or duplicate content.

I’ve written an article about the permanent solutions to duplicate or similar content, but you can use the Remove URL feature to temporarily hide them from Google. Just add the URL to the tool in Google Search Console. By doing this, the URL will temporarily remove it for 90 days, and the processing will take a day or two.

The main feature of this that I really like is that I can use it to organize my content before the Panda update comes in and to clean URLs that have case sensitivity issues.

So, before you input pages into Google Search Console, you should:

• Add noindex meta tags to each and every page
• Insert the rel=canonical tag to each page
• Disallow them in the robots.txt file
• Submit them to the Remove URLs feature

Key Takeaway

I’ve said it, and I’ll say it again. Knowing and understanding Google Search Console is a must for all SEO professionals. It can help you in each and every aspect of a website. From content to the technical aspect, Google Search Console has it all.

This is the second to the last part of the article series, so read up, and learn. If you have queries or suggestions, comment down below.

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Win a Webinar Spot with a #SEOCopyHaiku

Here’s a fun game to play — and your answer may land you a free spot in my upcoming SEO Content Writing:Step-by-Step webinar series starting September 19th.
You know I like writing haiku, right? I even wrote 14 SEO writing tips in haiku (check out this blog post for the geeky goodness.)
Now, it’s your turn.
Tweet me your SEO writing haiku (@heatherlloyd) and

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Explaining SEO to your grandparents

How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends have a hard time grasping the concept of SEO. So, lots of people do not understand what SEO is really about. How can you explain it to them? Here, I’ll tell show you how to explain SEO to all of your friends – and to your grandparents – in four simple steps.

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Buy Yoast SEO Premium plugin Info 1. Explain the influence of search engines

I always start my anecdotes about what SEO is exactly with pointing out the importance, or the monopoly, of the search engines. For most people, the search engine is pretty much Google. I point out how much people use Google and for what purposes. With so many people using Google, every website wants a good position in Google. The more people find a website, the more they’ll read articles and buy products on that specific website. Explaining the importance of the search engine is a really simple thing to do. Most people – even grandparents – know about Google, right?

2. Explain what SEO stands for

SEO stands for Search Engine Optimization. That basically means, optimizing a website for the search engines – Google – in such a way it’ll appear in a high position in said search engine. That’s usually the second step I take in explaining SEO to my friends and relatives. The tactics SEO uses in order to optimize for the search engines differ over time and between professionals. But every SEO strategy is always aimed at aspiring a high ranking in Google.

If people understand the importance of search engines, they’ll now know why SEO is important. They’ll be now wondering how to achieve such a high position in Google. The hard part is yet to come!

3. Explain Google and Google’s mission

The third step in explaining SEO to your grandparents is to tell them about Google’s mission. In order to understand HOW you can achieve a high position in Google, you should know a bit more about Google and Google’s mission. Google’s mission is:

“to organize the world’s information and make it universally accessible and useful.”

Google wants to serve the client a result that fits his question. So, SEO tactics should be focused on making a website in such a way, that the customer will quickly find what he or she is looking for. The best SEO tactic is always to be the best search result.

What does Google do?

Google has an incredibly large database. All the content of all the sites in the world is in there. Google reads texts. By these texts, it decides what a particular site is about. So the content of a website is of particular importance. But, other parts are important too. Google likes websites that are fast and it likes websites that are linked to by many other sites. There are lots of factors that decide which websites are shown in high positions in Google and which websites are shown in a low position. But, they all boil down to the same thing: Google wants to serve the client the BEST possible result. SEO tactics should, therefore, be aimed at being that best result.

4. Give examples of SEO tactics

In the final step of explaining SEO, I usually sum up all the aspects you’ll need optimize and I’ll start with content as content is my thing. SEO means writing awesome content, content that people want to read, content that people like to read. Above that, your website should be fast and it should be user-friendly. People should be able to navigate a site easily, they should instantly know where to click. SEO also has to do with security, making sure your website won’t be hacked. Google does not like hacked websites. There are several on-page SEO tactics you can use to improve your site.

If you notice you’re explaining SEO to someone who responds really enthusiastically, you could tell them a bit about technical SEO. I usually skip that part. If you want a more entertaining touch to your story, you could tell them about buying links and Google penalties. That’s exciting stuff, but not something to use in your SEO strategy.

Conclusion

Explaining SEO to someone who’s pretty much clueless about the subject can be quite hard. SEO is something that changes over time, and that’s a different thing to different people. Even among SEO specialist, opinions on what is good SEO differ.

Read more: ‘Holistic SEO’ »

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CBM082917

Here are the notes from the Chris Brogan Media broadcast for 08/29/2017. (You can watch this on my Facebook account).

This live video was all shot using Ecamm Live (client), the best way to do Facebook Live for Mac.

http://ift.tt/2iFgSif

Google Search Console Tutorial Part III: Google Index

The tools that we use for our content writing and publishing, link building, or any other part of our SEO campaign, can only be as good as our understanding of them. If we do not understand the totality of the tools, then we are just using them at the most basic level.

Google’s enforcement of the move to HTTPS necessitates us to know tools that can help us with the adjustment. That is why I have started an article series that details on how to use the main features of Google Search Console – in my opinion, one of the best tools available to SEOs. This is the third part of the series, which means the first part about Search Appearance and the second article about Search Traffic has already been published. Let’s get started.

Google Index

The Google Index section of Google Search Console can help SEOs in a variety of ways. It can help you in your search for index bloat instances, finding out if CSS is blocked, or the simple removing of URLs, the Google Index section is definitely a gold mine.

When you’re struggling with penalties because of the Panda update such as having too thin of a content, or low organic traffic, Google Index provides the necessary data that tells you on your content’s performance in the SERPs (Search Engine Results Pages).

Index Status

Basically, the Index Status sub-section show you, the user, a report on your website’s URLs that Google has already indexed over a specific amount of time, usually the past year.

The best use of the Index Status feature is to find out whether your website experiences an instance of index bloat. You can find out by comparing the data that you receive from the Index Status of Google Search Console to the data from Google Analytics.

What you’ll do when comparing them is to look at the number of pages in the Index Status data that you have, and match it with the number of landing pages that receive organic traffic highlighted in the data from Google Analytics. If ever they do not match, then it probably means that only a small number of your indexed pages are receiving organic traffic.

To identify index bloat, here’s what you should do:

• Go to Index Status → Google Index
• Head to Google and perform a site:[website URL] search
• Inspect each page that are shown in the search results to detect a pattern in the page’s parameters
• If by chance, you find out that their indexed pages that should not be indexed, just add the noindex tag to the pages
• And disallow them in the robots.txt.

Blocked Resources

The Blocked Resources section lets you know which is blocked by your site’s robots.txt directives. Two of the most common items that get blocked unexpectedly is your site’s Javascript and CSS. If for example, you find out that your AJAX is blocked, then that means that Googlebot cannot render the pages using Javascript, and will definitely affect your rankings.

Unblocking URLs is a simple act, and here’s how to do it:

• Remove the URLs from your robots.txt’s disallow section
• Use Google Search Console’s robots.txt tester tool to see if your updated robots.txt file works
• Inspect your pages to make sure that there are no instances of noindex or nofollow tags
• Input the URLs into Fetch As Google tool to see if they are being properly rendered

Remove URLs

Using the Remove URLs feature of Google Search Console can be complicated, but can be immensely useful for SEOs. Additionally, it is common for SEOs to experience a website they are handling possess thin or duplicate content.

I’ve written an article about the permanent solutions to duplicate or similar content, but you can use the Remove URL feature to temporarily hide them from Google. Just add the URL to the tool in Google Search Console. By doing this, the URL will temporarily remove it for 90 days, and the processing will take a day or two.

The main feature of this that I really like is that I can use it to organize my content before the Panda update comes in and to clean URLs that have case sensitivity issues.

So, before you input pages into Google Search Console, you should:

• Add noindex meta tags to each and every page
• Insert the rel=canonical tag to each page
• Disallow them in the robots.txt file
• Submit them to the Remove URLs feature

Key Takeaway

I’ve said it, and I’ll say it again. Knowing and understanding Google Search Console is a must for all SEO professionals. It can help you in each and every aspect of a website. From content to the technical aspect, Google Search Console has it all.

This is the second to the last part of the article series, so read up, and learn. If you have queries or suggestions, comment down below.

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21 Facebook Live Shows I Wish You’d Create

I’ve been experimenting with Facebook Live for Mac using a software I’m helping promote called Ecamm Live. The show I’ve created is a proto-news kind of show, and I’m trying to make it better every episode. But every time I go live, I end up wishing YOU would make a show, too.

So here are some ideas for shows I wish you’d produce that I could then watch (either live or the recording). And hey, if you’re using a Mac, check out Ecamm Live as a great tool for making a show like this.

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