So Rand is “stepping away” from Moz…
When I started trying to figure out SEO around 2003, I had no idea what I was doing. As I recall I stumbled onto a few voices that helped me start to make sense of things – some of the more memorable were Andy Beard, Aaron Wall and Rand Fishkin.
Each of these guys in their own way provided me with a veritable lifeline as I started to understand that SEO was a key factor in whether or not my startup, InsiderPages, was going to survive, and my job along with it.
While I loved Andy Beard’s mind-bending PageRank theories and Aaron’s brutal honesty about the business, it was Rand’s unique voice that most helped me overcome whatever intimidation I may have felt about being a complete SEO idiot. Rand exuded empathy. And as a newbie, I needed that as much as I needed to know how to figure out how to fix a duplicate content problem.
Rand’s voice has perhaps done more than anything other than Google itself to drive SEO into the mainstream. And we all have benefitted from his work in one way or another. And it has been a lot of fun to watch…
Epilogue:
Now that I think about it, the way we typically communicate to clients is a great combination of Aaron and Rand – brutal honesty tempered with empathy.
No comments:
Post a Comment